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Dec 21, · here is the case study which deals with ALLEN SOLLY – ENTERING THE INDIAN WOMEN’S WESTERN wear market.
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Allen Solly – Entering the Indian Women’s Western Wear Market Understand the reasons for the increased activity in the branded women’s Western wear market The case examines the changing dynamics of the women’s wear market in India during the s and earlys.
Women’s Clothing from Solly by Allen Solly Solly by Allen Solly caters to the young woman professional who wants to break free from the corporate norms and redefine her work wear. The smart yet fashionable women’s clothing is perfect to wear to work and beyond.
Redefining work-wear for women, the chic and fashionable range is perfect for your 9 to 5.
With womenswear getting more experimental with bright colours, innovative fabrics and stylized silhouettes, Allen Solly captures this transition with their range that includes dresses, tops, tunics, trousers, skirts, shirts, shorts, suits and blazers. Perfect for the weekends, an Allen Solly T-shirt paired with shorts and loafers marks a smart yet nonchalant ensemble that is ideal to wear on and off the court.
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A pioneer for western wear for women in India, Allen Solly caters to the young woman professional.Allen solly entering the indian women s western wear market